Next-Generation Health Provider Data Transforms Healthcare Marketing With Actionable Insights
Paramus, New Jersey, July 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of AccuraHealth, a groundbreaking evolution in health provider data. AccuraHealth revolutionizes the landscape of healthcare data, offering comprehensive and actionable insights on health professionals, medical centers, and specialties around the world. The AccuraHealth branded pre-built medical provider digital audiences are available for activation on The Trade Desk, Google DV360, Facebook, TikTok, and others via the LiveRamp datastore.
In today’s ever-changing healthcare environment, access to accurate and up-to-date information is crucial for effective decision-making. AccuraHealth fills this void by providing businesses and marketers with robust digital medical provider audiences including nurses, family physicians, oncologists, and more, giving clients the confidence that this industry-leading data will enable them to grow for years to come.
“Rapid change is the new normal, and more than ever, healthcare marketers need to make decisions anchored in data,” said Vincenzo Penza, Product Manager, Data Strategy, BRIDGE. “Our data quality is our differentiator. Our customers tell us that we are better at targeting prospects. We take a tremendous amount of pride in this, not only because it’s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.”
AccuraHealth by Bridge includes digital healthcare provider audiences that are built off of verified profiles of over 250 million real people, including 6 million providers with NPI numbers.
AccuraHealth by Bridge will give businesses and marketers the ability to have pre-built branded digital audiences ready for activation and can be used to accurately target medical professionals and deliver an effective full-funnel buying experience that drives revenue.
The AccuraHealth by Bridge offering includes:
- Digital Audiences
- Custom Segment Creation
- Nurses
- Family Physicians
- Medical Doctors
- Dermatologists
- Oncologists
- Emergency Medical Providers
- Internists
- Technicians
- Surgeons
- Medical Students
- Audience Expansion/Lookalike Modeling
- CRM Augmentation
- Data Hygiene
- Digital Media Planning
ABOUT BRIDGE
BRIDGE is a people-based marketing platform that helps marketers find their next customer. It makes digital marketing easy, by allowing marketers to choose REAL people they want to talk to, reach them anywhere, and then measure the results easily. In addition to offering this full suite of targeting and attribution solutions, BRIDGE also works with clients to make their data more valuable. With 250 million verified humans in its platform, BRIDGE helps marketers avoid bots and click farms while also offering solutions that are fully CCPA and GDPR-compliant. To learn more about BRIDGE, visit www.thebridgecorp.com.
CONTACT:
BRIDGE
connect@thebridgecorp.com
